Eye-catching combinations using colour, material and detailing characterise WHIITE, along with high quality fabrics and a perfect fit. Sensuality and an inherent edginess are alluded through the strong silhouette and figure-hugging details. Finally, carefully selected fabrics and the label’s own prints complement the designs to ensure that WHIITE’s appeal transcends Danish borders. Frederikke is driven by the goal of making women feel sensual and attractive, injecting an extra bit of happiness into their lives and making them feel good about themselves. To her, the clothes must tap into as many of the senses as possible and according to Frederikke “make the world that little bit more beautiful.” A widely travelled woman, Frederikke finds constant inspiration in the countries she visits, the different cultures she is introduced to and the local arts and crafts native to each destination. Her collections reflect this global awareness, whilst all the time, featuring the trademark WHIITE classic yet cool, cutting-edge designs.